Labels you can read aloud
Milk, lime, salt, and the honesty to say which milks, from where, with how many calories. If a claim cannot be backed, it does not go on the bag.
Churpi is the chew.
We’re the co.
For centuries, herders in the Himalayas have turned mountain milk into churpi, a cheese so hard it outlasts winters. Churpico exists to bring that craft to dogs everywhere, without diluting the story or the standards.
Four promises, in writing
Tradition over shortcuts
Churpi earns its legendary hardness from weeks of smoke-drying, not additives. We would rather wait for a slow batch than rush a fast one.
The Himalayas win too
This category was born in Nepal’s mountains. As we build our line, the producers who keep the craft alive are partners, not a marketing backdrop.
Dogs before sales
Our guides tell you when NOT to buy a hard chew: puppies, dental issues, gulpers. A brand that hides that does not deserve your dog.
Where Churpico is heading
Now: Building the brand in the open. Next: Pre-orders, once the demand is real. Then: Churpico Originals ship.
Now: Naming things, writing our standards down, and publishing while we do it: guides here, longer letters on Substack, the everyday on social. You get to watch the brand get built before it ever asks you for money.
Next: Pre-orders for the Churpico Original open when enough people are genuinely waiting for one. No countdown theatre, just a real number of real dogs. Subscribing below is how you get counted, and how you hear first.
Then: Traditionally made churpi from Himalayan producers, sized honestly and labeled completely, held to the standards we published long before we had anything to sell.
We are here ↑
Churpico was originally ideated and led by Ankit Bhandari · Yogesh Aryal
Questions, ideas, or want to work with us? Write tohello@churpico.com. A human reads everything.
Letters from Himalayas
Notes on churpi and the herders who make it, plus what we learn about keeping a dog happily busy. A few emails a year, nothing else.